Capabilities
Areas of expertise:
- Determining drivers of behavior and behavioral change
- Product development
- Brand positioning
- Communications research
- Pricing research
- Business to business
- Exploration of market potential/development opportunities
- Market strategy formulation and strategic planning
Main focus:
- Focus group moderation
- In depth interviewing
- Observational studies, mystery shopping and accompanied shops
- Business and consumer workshops
- Business to business research
- Designing overall market research plans and strategic marketing direction
Qualitative techniques used:
A variety of qualitative techniques are used to tease out the underlying issues including laddering, brand sorting, collage, scenarios and role playing.
Industry sectors experienced in:
- Finance
- FMCG
- Retail
- Healthcare
- Transport
- Government
- Advertising