Who Are We?
Jenny Leigh: Principal of JL Research
B. Economics; G.D. Marketing (Market Research); D. Vis Arts
Jenny has been conducting research for over 24 years in corporate research buyer roles (ANZ and AWC), advertising (Clemengers), as the Qualitative Research Director for multinational research companies (ACNielsen and RMR) and research consultant for local agencies (Chant Link and Associates and Sweeney Research).
Jenny’s qualifications:
- Bachelor of Economics - Monash University
- Post Graduate Marketing (Market Research) – Monash University
- Visual Arts Diploma – Victoria University
- Full member of the Australian Market and Social Research Society
- Guest lecturer in market research for Monash University
- Guest lecturer in market research for RMIT MBA course
- Guest speaker for Australian Market and Social Research Society qualitative seminars - 'Fundamentals Of Qualitative Research' March 2010 and for several 'Advanced Qualitative Workshops'.
Alex Smibert: Administration Assistant
B. Commerce/Arts Melbourne – continuing
Alex has 2 years experience in the market research industry and was marketing coordinator for General Motors Holden until February 2009.